Mock Campaign for: Temptations

The word temptation means “to be in a state of being attracted and enticed”.

Temptations is a lingerie brand under the Edgars stores division and the stores are available nationwide. The brand trades in underwear and erotic lingerie and pyjamas and their clients are mostly working class women and occasional couples who  want to spice up their bedroom shenanigans.

Campaign Deliverables

• Live Activation
• Social Media Activation
• Online Banner

Empathy Questions

-Do you always wear a bra?

-Do you always find the perfect fit when buying lingerie?

-Do you think lingerie adds value to you?

-Describe the perfect bra?

-Do you always buy matching panties and a bra

Insight Story

Key insight: Plus size Bras are ugly and uncomfortable, and most women don’t know their correct Bra size.

This an organogram that indicates the current insight story and the transition into the ideal insight story after the campaign has gone live.

Problem Statement

How does Temptations help Plus size women think that there’s a bra that caters for their body types because they currently feel insecure and uncomfortable. Ideally we would like them to feel confident and sexy. In doing so, get them to say: “I even forgot I that I was wearing a bra”.

Ideation

Big Idea.

Give Titty Tips.

Payoff line.

Titivated!

Live Activation

Tit-spo/Titty expo

Activities

Titivated ambassadors: confident plus size women with influence on social media will go live on their Instagram stories and Facebook and tweet with #titivated

Fondling booth: A booth where women are taught breast massage techniques that prevent cancer and keep breasts free of lymphs. They also get a free mammogram.

Fashion show: Cancer awareness catwalk with plus size range as showstopper.

Tit X talk : Women get tips on the right bra, how to measure your breast cup size

The shoot and make over : As part of a confidence Titivation campaign women will tell their Bra dilemma stories and win a make over plus photo shoot sponsored by Edgars and the pictures will go into the next issue of Edgars Club magazine and they will be used as part of the fashion catalogue. this issue will include details from the Live Activation and some of the stories the women shared and how the make-over has changed their perception and the way they feel.

Social Media Activation

... and that's how the cookie crumbles.